Ultimo’s “human” bra

Scottish-based lingerie brand Ultimo unveiled the world’s first “human” bra in Glasgow for SportsAid Scotland, ahead of the start of the Commonwealth Games this week.

The charity stunt featured more than 30 Scottish gymnasts to create a 10 foot 3D bra formation in George Square, one of the city's key Commonwealth Games areas.

Ultimo founder Michelle Mone said: “As one of Scotland’s biggest brands, we wanted to do something extraordinary to celebrate the Commonwealth Games and the amazing human endeavour that will be on display in our hometown next week.

“Gymnastics is one of those sports that just takes your breath away, and the girls did an amazing job of bringing our 'Big DD' human bra to life with both strength and grace.”

The creation tied in with the news that Ultimo is going to donate 1 pound from every bra sale from its website to SportsAid Scotland for the duration of the Commonwealth Games, which runs from July 23 to August 3.

Image/Video: Ultimo


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