Not solely for ladies who lunch, London show Rooms Men launched with an afternoon tea hosted by Tim Blanks, Contributing Editor and a member of the British Style Council's Menswear Committee, to welcome media and buyers.

Front row guest included Gert Jonkers - Fantastic Man, Luke Day and Jo Ann Furniss - Arena Homme Plus, Nick Sullivan - Esquire USA, Carla Sozzani - 10 Corso Como, Sarah Rutson - Lane Crawford, Claudio Antonioli - Antonioli, Sarah Stewart - Maxfields, Richard Johnson - Harvey Nichols, Bernard Thomas - OKI-NI, Ivan Donovan - Browns, Joseph Quartana - Seven, and Carol Lim & Humberto Leon - Opening Ceremony to name but a few.

London show Rooms Men is a joint collaboration between the British Style Council, Centre for Style Enterprise and Style East. The initiative provides an opportunity for leading British designers to increase their media presence and develop their businesses internationally.

Images: Tania Feghali

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