H&M announced today that the new fashion brand & Other Stories will launch its first collections during spring in seven cities and through an online store on stories.com in ten European countries. & Other Stories is launching its firststores in Barcelona, Berlin, Copenhagen, London, Milan, Paris and Stockholm. The London store will be located at 256-258 Regent Street. The Paris store will be at Rue Saint-Honoré.
Online stores will be launched on stories.com in Belgium, Denmark, Finland, France, Germany, Italy, The Netherlands, Spain, Sweden and United Kingdom.
The new fashion brand & Other Stories will be offering women a wide range of shoes, bags, accessories, beauty and ready-to-wear. The collections are designed in two creative ateliers based in Paris and Stockholm.
H&M annouced the arrival of the new chain last year.