& Other Stories to launch with seven stores

H&M announced today that the new fashion brand & Other Stories will launch its first collections during spring in seven cities and through an online store on stories.com in ten European countries. & Other Stories is launching its first

stores in Barcelona, Berlin, Copenhagen, London, Milan, Paris and Stockholm. The London store will be located at 256-258 Regent Street. The Paris store will be at Rue Saint-Honoré.

Online& Other Stories to launch with seven stores stores will be launched on stories.com in Belgium, Denmark, Finland, France, Germany, Italy, The Netherlands, Spain, Sweden and United Kingdom.

The new fashion brand & Other Stories will be offering women a wide range of shoes, bags, accessories, beauty and ready-to-wear. The collections are designed in two creative ateliers based in Paris and Stockholm.

H&M annouced the arrival of the new chain last year.

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