UK's Laurence Cope will be the new model of Calvin Klein Underwear asthe winner of the label'smodel search competition. Nine men from different European countries battled for a year’s contract with Select Model management.
The competition launched last August in celebration of Calvin Klein Underwear’s Steel product range. Aspiring models from around Europe were asked to submit photos via the website and the finalists were decided by public vote per country.
The number one winner took home a modelling deal and a trip for two to South Africa. A jury including former Calvin Klein Underwear model Jamie Dornan and head of Select’s menswear division Devon Parsons decided on the overall winner.