John Lewis to expand distribution of Bluebella lingerie

John Lewis is to offer items from lingerie brand Bluebella in seven more stores. The department store chain started selling Bluebella earlier this year and was pleased with the shoppers’ response. The company told Yankeemagazines via email that 18 stores will be offering Bluebella products from Autumn/Winter 2018.

Founded in 2005 by Emily Blendell, Bluebella has won several awards in its sector, including Lingerie Brand of the Year at the 2017 Drapers Awards, and Boudoir Brand of the year at the 2015 UK Lingerie Awards. The London-based lingerie label is also sold at several retailers, including Asos, Topshop, Zalando, and Urban Outfitters.

Image: Bluebella Facebook


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