+Buy: What shopping in VR really looks like

London - Not every retailer may see the future of shopping taking place in the virtual world. However, online e-commerce giant Alibaba is one of it the first companies to launch a full virtual reality shopping experience for consumers through the app Buy+.

Unlike other VR shopping experiences launched by some retailers, which only work with VR systems such as the HTC Vive or Oculus Rift, Alibaba’s Buy+ works with a smartphone and cardboard VR headset. Said to offer customers the freedom to browse through items for sale in a virtual mall, customers can “visit” famous department stores, such as Macy’s in New York, in VR without having to leave the comfort of their home. Shoppers can even make a purchase in real-time, without being redirected to a retailer’s website using Alibaba’s Alipay.

Officially launched the week before Alibaba’s global shopping festival, Singles’ Day, together with a VR cardboard headset, over 30,000 people are said to have visited the VR shopping mall within one hour of its launch, according to Alibaba.

Interested in reading more on VR and Alibaba? Then click here. to read our in-depth piece.

Photo: Courtesy of the Alibaba Group


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