- Prachi Singh |
VF Corporation has appointed Velia Carboni to the new position of Chief Digital Officer. The company added that she will report to VF’s Chairman, President and CEO, Steve Rendle and will serve on the company’s senior leadership team.
“The global retail landscape is evolving at an accelerated pace, driven by the rise of digital technology,” said Rendle in a statement, adding, “Velia will lead our digital strategy in a way that fuels growth and enables our brands to build and foster unrivaled connections with consumers worldwide. We will couple her talents and experience with expanded investments across our digital platform to innovate, build strategic partnerships and win in a very competitive apparel and footwear marketplace.”
In this newly created position, Carboni will be responsible for the integration of world-class digital capabilities into all aspects of business across VF and its brands and functions globally, from channels, processes and data to operating models, incentives, and culture.
“It’s a unique opportunity to work with the VF team and its more than 20 global, iconic brands. We will collaborate across the enterprise to provide consumers with new, innovative online shopping experiences,” added Carboni.
Carboni joins VF following a 25- year career at Fidelity Investments where she held a series of leadership roles with increasing responsibility. She most recently served as senior vice president, mobile and emerging platforms for the company’s personal investing/retail division. Previously she was vice president, mobile, where Carboni led all facets of mobile product development and expanded the company’s mobile program offerings. She also held positions in product management, finance and business analysis during her tenure with Fidelity. She began her career with Bull HN Information Systems, Inc.
Picture:VF Corporation website