- Prachi Singh |
Lands' End, Inc. has announced the election of Maureen Mullen, Co-Founder & Chief Strategy Officer of L2 Inc., to the Lands' End board of directors. L2 Inc. is a member based business intelligence business that benchmarks the digital, omnichannel and e-commerce competence of the world’s leading consumer brands and retailers through its proprietary digital IQ Index Research.
"As our company continues to invest and focus on our digital transformation, it’s important that we have industry insights and perspectives to help guide us. We are delighted to add Maureen's experience and cutting-edge expertise to our board," said Lands' End Board Chair Josephine Linden in a statement.
The company added that Mullen regularly serves as a thought leader at executive education events and conferences and within the media on topics including e-commerce, mobile and omnichannel. She has also served as an assistant adjunct professor of marketing at New York University. Her election increases the number of Lands' End directors to eight.
Picture:Land's End media gallery