Eddie Bauer has appointed former Nike creative executive José Cabaço to be the new vice president and brand creative director for the premium outdoor retailer.

Cabaço most recently held the position of global concept creative director of C.O.D.E. (Center of Design Excellency) at Nike, where he used to create award-winning creative campaigns for the athletic brand.

Commenting on the appointment, Mike Egeck, chief executive officer for Eddie Bauer, said: "José has a proven track record of being able to develop emotionally compelling brand stories that inspire consumers. His talents will be vital as we continue to amplify our voice within the active outdoor community."

Cabaço has more than 20 year of brand-building experience and has held various roles including creative director for Nike Europe at Wieden+Kennedy, as well as leading the creative strategy for Nike Latin America and Electronic Arts, and he even served as chief creative officer at Euro RSCG.

"I'm thrilled to be a part of this talented team at Eddie Bauer," added Cabaço. "I want to push the limits of how people connect with the brand. Inspiring a new generation of adventurers is my ultimate goal. Inspiration is an essential part of living and at the heart of everything I do."

Eddie Bauer is known for selling premium outerwear, apparel, footwear and accessories, and sells through its catalogue, online and via its 400 stores in the United States, Canada, Germany, Japan, and Southeast Asia.


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