Just like singer and actress Jennifer Lopez known for her precious behind, the award winners of the 'World's most beautiful bottom' hosted by Sloggi, can insure their winning wonder as one of the competition prizes. For the second time, brief brand sloggi selected the most beautiful female and male bottom in the world. Melanie Nunes Fronckowiak from Brazil took home the award for the women category and Saiba Bombote from France for the men.

The competition took place on 12th November 2008 and an expert jury had to make the final choice out of 46 finalists from 29 countries to decide the winners of the 2008 'Show me your sloggi' competition. The winners received Euros 15,000 each, were awarded with a modeling contract for an international sloggi advertising campaign, receoved the bottom insurance. Candidates from countries all around the world participated in the Internet beauty contest and presented their photo to be evaluated online in the search to find the world’s best bottoms.

Introduced in 1979, sloggi one of the biggest selling brief companies in Europe. From the North Cape to South Africa from Cape Horn to Japan, sloggi can be found at 30,000 points throughout 50 countries, selling 70 million items each year.


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