International brewer Heineken has teamed up with Italian sportswear brand Kappa to launch a limited-edition, six-piece capsule sportswear collection as part of its #Heineken100 programme to commemorate and continue the conversation following the World Cup. The collection, all co-branded with the Kappa […]

KOY Clothing is a culturally inclusive menswear brand and social enterprise, which pays homage to the Kenyan culture that inspires it. The clothing range includes a variety of high-end men’s smart apparel made of a traditional African fabric called Kikoy, a 100% cotton dyed in Kenya with locally produced […]

Trendstop gives Yankeemagazines readers an industry insider's guide to the key men's fast fashion colour directions from the Spring/Summer 2019 runways. Trendstop's menswear experts bring you the essential looks from the international men's Style Week events that will be informing men's fast fashion […]

H&M’s beauty assortment is about to expand, thanks to a partnership between the Swedish fast fashion giant and Swiss perfume house Givaudan. A collection of 25 new fragrances will be available from August 16 in all H&M stores featuring a beauty corner. ”Scent has become an important part of fashion […]

Global fashion search platform Lyst released its quarterly report ranking fashion's hottest brands this week. Titled the Lyst Index, the report analyses the online shopping behaviour of more than 5 million shoppers a month searching, browsing and buying fashion across 12,000 designers and stores online. […]

It is common knowledge that sneakerheads use Instagram to buy, sell and learn about new sneaker styles. But which of the most popular sneakers in recent times has received the most mentions on Instagram? British parcel delivery service Forward2Me went on a quest to find it out. Turns out the Adidas […]

UPDATE The Environment, Food and Rural Affairs Committee, which launched an inquiry into the reports that real fur was being sold as fake fur by major high street and online retailers, has found that retailers, local authorities and Trading Standards have been “poor at enforcing regulations” around […]

British designers Victoria Beckham and Alexa Chung have both confirmed that they will be joining the London Style Week schedule in September, according to the provisional LFW schedule released by the British Style Council. Chung, who launched her namesake label AlexaChung in May 2017, will showcase […]

Budget fashion and lifestyle retailer Primark has announced a new three-year partnership to support Unicef’s work in both education and emergency response to help improve the lives of vulnerable children. The deal will see Primark donating 4.5 million US dollars to fund an education programme for Unicef […]

IN DEPTH The population is aging -- and not just in Western countries. According to the UN’s most recent report on ageing, all countries in the world are expected to see the average age of their populations rise in the coming two decades.In the UK, citizens aged 50 to 59 already form the largest age […]

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