Wearables are not for Lady Gaga anymore. Style items that incorporate LEDs, GPS, ibeacons, emotional sensors are hitting the market each day. But how will this impact labels, physical stores, as well as the consumer of the future? These are just a few of the questions asked by TrueStart. "I read a […]

OPINION Unless they have lived under a rock for the last few years, most people would have heard something about the production of clothes and the sometimes less than ideal conditions under which they are made: in factories with safety issues where workers slave long hours for a pittance. Though this […]

How is 3D printing changing the retail experience for customers? What does the future hold for all retailers who produce, sell and invest in physical products and what can these new production channels do to the scalability of personalisation? These are just a few of the questions asked by TrueStart. […]

Diameter, width, thickness -- nothing is left to chance as Brazilian jewelry designer Ana Suassuna trains Haitian artisans how to shape cow horns into fashionable bracelets. As sanders whir in the background, Suassuna surveys the work being done in a small studio in the heart of bustling Port-au-Prince. […]

London - Red carpet designer Christian Siriano is teaming up with -size retailer Lane Bryant on a limited-edition ready-to-wear collection, following in the footsteps of designers Isabel Toledo, Sophie Theallet and Lela Rose, who have all launched successful collaborations with the retailer. Set […]

London - Ladies who dislike thongs or g-strings rejoice, as the return of larger underwear (read more covering and comfortable intimate wear) commonly known as 'granny' panties has begun. As a new generation of women across the globe discover the joys of full-bottom underwear, the demand for exposing […]

London - There isn't a formula or handbook to achieve success in the fashion industry, but a good dose of perseverance and self belief will get you far. Like so many other designers and brands, my business partner and I started our brand out of our tiny apartment, the living room functioning more as […]

With more and more consumers being driven by personalized content, how can fashion brands use story-telling in marketing to innovate and win consumers, are just one of the few questions asked by TrueStart. "It's really important for fashion retailers to tell authentic stories about what they are doing," […]

Britain's advertising watchdog, the Advertising Standards Authority (ASA) said Wednesday it had banned a magazine ad promoting French fashion house Saint Laurent because the model featured was "unhealthily thin". The black and white photograph, showing the model lying on her back on the ground in a […]

London - Image-sharing website Pinterest has announced that it will introduce ‘buyable pins’ in the next few weeks, allowing retailers to sell products through the site. The move to add a commercial link follows calls from its 70 million active community who have been asking the service to make it easier […]