The latest ad campaign from Lee takes a look at what goes on behind the scenes of celebrity culture. The print campaign, made by Swedish creative agency Storakers McCann, spotlights the unsung heroes who make life a little easier for today's stars. Characters taking centre stage include Kylie's pet […]

Adidas-Salomon AG has suffered a defeat in a legal battle against the Dutch clothing company Fitnessworld regarding the use of its two-stripe logo. Adidas claimed it could be confused with its own famous three-stripe logo. But the High Court in Brussels on Thursday dismissed Adidas's claim that the […]

The leading sports- and shoe brand Reebok posted a big rise in third quarter net profit, boosted by strong apparel and footwear sales in the US. Earnings in the quarter ended September 30 rose 19 per cent to 62.7 million dollar, compared to 53.4million in the same period of last year. Net sales rose […]

Italian jeanswear and fashion label Diesel is establishing a subsidiary in the Canadian market through a joint venture with its long time distributor Clothesline Apparel. Diesel Canada is the latest in a string of directly controlled Diesel subsidiaries. Clothesline Apparel, founded in 1987 by Joelle […]

Luxury brand Burberry is planning to open six or seven stores a year internationally after a rise in sales. The company, which last week issued a trading statement for the ix months to the end of September, said wholesale sales had risen 14 per cent and retail sales were up 20 per cent. The rise in […]

Jaeger will pull out of 15 of its high-profile House of Fraser concessions by next January after a review of its concessions policy identified underperforming markets. In some cases, cannibalisation of sales had occurred where the brand has store in the same town. Jaeger's concession review encompassed […]

Everything you ever wanted to know about licensing your brand can now be discovered at the LIMA Introduction to Licensing Seminar, which conveniently takes place the day before Brand Licensing 2003, the LIMA Introduction to Licensing Seminar is designed as the ideal introduction to an area that is increasingly […]

Philip Green has paid back around £500m of the £808m debt that he took on when he bought Arcadia last year. Results to be published this week will show a remarkable turnaround at Arcadia. Green would not be drawn on the financial performance of Arcadia, although he let slip that sales at […]

With every fashion house competing for the most coveted of accessories, Louis Vuitton is ahead by a stretch with a new designer yoga mat.The Dhanura bag, which comes with a washable logo yoga mat, is guaranteed to stretch your mind, body, and wallet. Cost €680.

Burberry is to open its first Russian boutique in Moscow in early 2004. The two-story store will be operated through Russian franchisee Jamilco. "Burberry sees Russia as an exciting growth market [as] all emerging markets have a large appetite for luxury brands," a Burberry spokesperson said. "We chose […]

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