Asos introduced a new tool to its online shopping experience to improve sizing assistance to its shoppers. Previously, shoppers could determine sizing on select items on the Asos site and app through telling it which sizes had worked in previous purchases. Its new tool uses artificial intelligence to […]

New York - With Black Friday and Cyber Monday weekend having passed, the holiday shopping season is well under way. Consumers across markets are well-versed in finding the best holiday deals for the season and have started their shopping in full force. This year is projected to be a strong holiday shopping […]

Political marketing firm Cambridge Analytica supposedly “weaponized fashion brands” to help put President Trump into office. Christopher Wylie announced this surprising news at Business of Style’s Voices conference on Thursday. The former director of research for the marketing firm first became a […]

Stella McCartney is taking her mission for sustainable fashion to the next level. The British designer and pioneer for an eco-friendly stance within the industry will launch a fashion industry charter within the United Nations for climate action. This is to be launched on December 10 during climate […]

As the fashion industry continues to evolve, so are the responsibilities of a fashion merchandiser. When most people think of a fashion brand, they may associate it immediately with the designer; however, behind the scenes, the fashion merchandiser plays an integral part in getting the consumer to buy […]

Trendstop gives Yankeemagazines readers an insight into the key Spring/Summer 2020 print trends impacting the fast fashion menswear market. Trendstop's print team bring you the latest fast fashion directions that will be inspiring menswear print and pattern into Spring/Summer 2020 and beyond. Our experts […]

Technology has completely changed the fashion industry, once a predominantly analog business. Social media allows retailers to engage with their consumers in real-time and also collect data that enables them to tailor products to their clientele. In an era of connectivity, smartphones and e-commerce […]

Finalists of the ‘Designed for Business Competition’ are invited to a glittering prize-giving ceremony at the House of Commons tonight, where a lucky winner will get their hands on a 30,000 pound prize. The competition - a unique collaboration between the Society of British & International Design (SBID) […]

LVMH’s luxury luggage brand Rimowa has joined forces with Danish-Icelandic artist Olafur Eliasson, best known for his large-scale sculptures and art installations, to create a 46-piece sticker box. Priced at 250 euros (approximately 283 US dollars) per box, all proceeds will be donated to Eliasson’s […]

By Ann-Marie Newton There’s something of a resurgence to the ways of yesteryear: there have even been sightings of milkmen in London, and repair cafes are popping up to fulfil the “make do and mend” ethos from World War II. This is all part of a general movement away from the ‘take, make, dispose’ culture […]

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