- Danielle Wightman-Stone |
Spanish retailer Mango is launching a special clothing collection focused on the Muslim holy month of Ramadan, featuring kaftans, flowing jackets and oversized shirts, joining a growing number of high street brands, including Marks and Spencer, Uniqlo and Dorothy Perkins, who have created special lines to target Muslim customers.
Launching on May 30, ahead of the June 6 start of Ramadan, the line has been created by Mango’s Special Collections Department, which designs exclusive pieces in line with the cultural and religious norms of countries in different regions, such as the Middle East. With over 45 models, the Department is responsible for “meeting the everyday work and leisure needs” of women during major festivities such as Ramadan.
The collection includes casual clothes such as jackets, kaftans, leggings, tunics and oversized shirts, in addition to festive outfits including long dresses, midi skirts in fantasy fabrics and double-layer body wraps.
“Understanding the characteristics of markets such as those in Arab countries, Asia, cold or inverted season countries is part of the DNA of Mango. For this reason, in 2015 approximately 80 percent of brand turnover corresponded to markets outside Spain,” Mango stated in the press release.
The Barcelona-based brand did add that the Spanish market still remains key to the development of the company, however, it also plans to gain its presence in foreign markets.
Mango has more than 2,200 stores in 109 countries.
Image: Courtesy of Mango