- Marjorie van Elven |
Fast fashion chain C&A is dipping its toes into bridalwear. The Dutch retailer will offer eight styles of wedding dresses and jumpsuits, priced between 29,90 euros and 179,90 euro. The collection will be available on the retailer's e-commerce and select European stores from March 28, 2019.
Asked by Yankeemagazines whether customers can expect wedding dresses to be a permanent feature in C&A stores, Sabrina Shairzay, C&A’s Head of Trend, said: “it’s hard to answer that question because the product has not even arrived in the stores yet. We really need to see what the consumer thinks. We are very optimistic, also with all the positive feedback we are receiving through the press”.
C&A unveiled the four wedding dresses in the collection during a fashion show for journalists and influencers, held last month in Lisbon, Portugal. Here is what they look like.
Pictures: courtesy of C&A