- Danielle Wightman-Stone |
Dover Street Market has launched one of the most unlikely collaborations in fashion with Hello! to celebrate the celebrity magazine’s 30th birthday.
Designers including Stella McCartney, Molly Goddard, Bamford Watch Department, Charles Jeffrey Loverboy and Ashley Williams have teamed up Dover Street Market and Hello! to create exclusive limited edition products to celebrate the collaboration, which will be raising money for charity.
Each established and emerging designer involved was asked to reinterpret the Hello! logo on a piece of fashion, art or a limited-edition range, with Charles Jeffery Loverboy replacing the magazine’s name with his own on a series of T-shirts featuring news headlines including ‘Nuns in Fight Against Strippers’ and ‘Thousands Addicted To The Internet’ under the Loverboy! banner, as well as Loverboy! berets and keyrings.
While Ashley Williams simply created sweatshirts, T-shirts, hair grips and even slippers with Hello! emblazoned across them, Chaos created Hello! phone cases, luggage tags and T-shirts, and Stephen Jones designed Hello! baseball caps.
Stella McCartney designed a T-shirt replacing the Hello! logo with Stella! with the tagline ‘I am 100 percent organic (and so are you!), while Molly Goddard created ‘Molly’ napkins.
The unique collection is being showcased at a special Hello! newsstand at Dover Street Market in London created by set designer Andy Hillman, with 50 percent of all products sold being donated to Sentebale, which Prince Harry is a founding patron, and 7, the David Beckham Unicef fund.
Stella McCartney and Molly Goddard design Hello! merchandise for Dover Street Market
Hello! editor-in-chief, Rosie Nixon said in a press release: “This is the first time the iconic Hello! logo has been given up for interpretation, and I cannot wait to see what the cream of the world’s design talent do with it.
“The fact that we will be benefitting two causes representing the bedrock of Hello! is a huge honour and a fitting way to give back as we celebrate this milestone.”
Adrian Joffe on behalf of Dover Street Market added in the statement: “Hello! magazine for the last 30 years has become a true icon woven into the fabric of our contemporary culture. We are looking forward to celebrating this momentous occasion for Hello! at Dover Street Market, together with all of our designers, creatives, artists and friends of DSM.
“We can’t wait to see what Hello! means to each and every one of them and how this will eventually manifest itself in an incredible collection of special products to be sold for a truly worthy charitable cause.”
In addition, there is also an online auction with auction house de Pury featuring “money-can’t-buy items and unique experiences,” such as a personal fitting with Peter Dundas and a ticket to his next show during Paris Couture Week, a private visit to Katharine Hamnett’s East London studio and an original archive T-shirt, and 2 tickets to Kent and Curwen’s next London Style Week Men’s event hosted by creative director Daniel Kearns and business partner David Beckham.
Images: courtesy of Hello! and Dover Street Market