- Danielle Wightman-Stone |
The British Style Council has confirmed a new two-year partnership with BFC patron and supporter, the Bicester Village Shopping Collection, which will see them supporting British fashion talent with a tailored programme of expert guidance in business development.
In a short statement, the British Style Council said the partnership is the latest development of the Bicester Village Shopping Collection’s mentorship programme, ‘The Business of Retail’ and will give a handpicked group of BFC Style Trust, BFC Vogue Designer Style Fund alumni and established British brands tailored business development, mentoring and support.
In addition, the initiative will bring together the collective of designer businesses to be part of what it is calling an “exclusive and unique annual sample sale,” which will feature curated British designers at Bicester Village in the autumn to showcase the brands in a “direct to consumer experience”.
The press release adds that this is a first for both organisations and will put into practice ‘The Business of Retail’ development, which the designers will receive as part of the partnership’s mentorship programme.
The partnership was announced at the Style Forum, which the British Style Council hosted in collaboration with innovation consultancy TheCurrent, bringing together a curated group of 140 business leaders and industry activists including representation from global brands, international retailers and designer businesses, who collectively debated and shared knowledge on the topic ‘Breaking Through Barriers’.