Like a phoenix from the ashes, Baldwin has risen with a new rebrand as BLDWN. This time around it's all about the Americana. For their spring 2019, which debuted at New York Style Week this week, the brand reinterpreted modern American design and women's staples influenced by pillars of art, architecture, […]

L'Agence is continuing the evolution of its brand, and this season at New York Style Week they paid homage to Los Angeles, a city seen as a core part of the company's DNA. Nude silks and pastel denim reference the Southern California landscape while statement prints and exaggerated silhouettes speak […]

New York Style Week has officially begun for the SS19 season, marking the first day in a long month of brands showcasing their spring and summer collections internationally. While spectators typically need to view a few collections before determining which trends will be the most prominent next season, […]

The Trendstop trade show team gives Yankeemagazines readers an exclusive insight into this season's best kidswear trade shows from Europe and the USA. Ranging from the classic to the contemporary we travel to Pitti Bimbo in Florence and CIFF Kids, Copenhagen, then on to Playtime and Children's Club, New […]

Hermès has appointed a vice president of press and influence, a new role for the luxury brand. Former Vanity Fair fashion director Michael Carl will join the maison and be based at its New York headquarters. Carl’s media experience at a glossy magazine will help the brand speak to a new demographic […]

Inspired by Copenhagen Style Week which took place last month, Yankeemagazines is looking at the Nordic codes that inspire the slow life trends. In the region, sustainable products and organic materials are synonymous with low consumption. From furniture to decorations, Scandinavian design is distinguished […]

That’s right, after 187 years in business as Harvey Nichols we’ve decided to change our brand name to Holly Nichols. To understand the message and purpose behind it, we sat down with our new Head of Brand, Press and Marketing, Alistair, one of the team who has been working on the campaign. Alistair […]

New York Style Week opened with a bang with a masterclass from Tom Ford, A-list models oozing subdued sophistication in neutral palettes with Tom Hanks and break-out rom-com star Henry Golding front row. The US city kicks off a month-long fashion merry-go-round in which editors, celebrities and influencers […]

It's a maximalist era, but there are still those designers who have built their brand DNA on a minimalist aesthetic, which when bold colors, patterns, and prints are trending is surprisingly easier than one might think. ATM Anthony Thomas Melillo is known for their approachable, streetwear designs and […]

With the at-risk elephant population is in dire need of aid, one fashion brand has set out to help one design at a time. Founded in 2015, the women’s apparel and lifestyle brand Ivory Ella was started by a group of friends who wanted to parlay their passion for the species and other social causes into […]