British fashion trade fair Pure is set to continue its search for the best independent retailers across the UK and Republic of Ireland with its annual 'Best of British Independent Retailer Awards,' at its upcoming edition.

The awards, which celebrate retailers who excel in business and bring innovation to the field, is spilt across 11 categories, with 9 awards divided by region and 2 dedicated awards going to the footwear retailer of the year and the menswear retailer of the year across all areas.

"The Best of British awards will celebrate the triumphs and successes of independent retailers and boutiques, giving recognition to their hard work across all aspects of their business," said Julie Driscoll, Portfolio Director for Pure London. "This will include their dedicated buying teams, customer service, store merchandising and online offering. We are thrilled to celebrate their success once again this season."

Nominations for the awards selection process is are now open online via the Pure London website and are open to everyone, including independent retailers. The initial rounds of entries will officially close on Monday, January 11, 2016. The short listed finalists will then be invited to attend the official awards ceremony on Monday, February 15, after the second day of Pure, at London Olympia.


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