In an internet fuelled society, retailers are having to rethink ways of creating an authentic experience for their customers, whilst attempting to match online sales. With the rise of technologies, such as Virtual Reality, Augmented Reality and mixed sensory experiences as well as the launch of superfast […]

REVIEW Sunday saw the opening of the Modefabriek in Amsterdam, a two-day tradeshow housing a mix of mostly denim and casualwear brands at the RAI exhibition centre. Unlike the scenes at Pitti, where a ‘see and be seen’ atmosphere reigns, the vibe at Modefabriek is more relaxed. Perhaps because the show […]

Pure London’s July SS18 event will feature an additional area, where visitors will have the chance to engage in one-to-one discussions with industry experts. Visitors can book one or more free sessions with experts prior to their visit, with topics including social media, marketing, launching a brand, […]

Leading London fashion trade fair, Pure London, has tapped British fashion designer Henry Holland as its second keynote speaker for its upcoming edition in July. Together with Pam Hogg, Henry Holland is set to take to the stage at Pure London, running from July 23 to 25 and share his expert industry […]

The Centre for Style Enterprise (CFE), the incubator for fashion and fashion technology, is launching a new trade show for manufacturers to take place in London next month. Taking place on July 11 at York Hall in Bethnal Green, the one-day event is targeting small brands and retailers and will showcase […]

Trade show Pure London has announced that it is adding a ‘footwear destination’ at the forthcoming July edition of the show with a dedicated area on the upstairs floor. Taking place at London Olympia from July 23-25, Pure London has stated that the footwear and accessory hall is set to be “one of the […]

OPINION Pitti peacocks aside, the biannual fair Pitti Imagine for menswear is a tradeshow for reliable fashion. Overheard from many a buyer's lips, the 'newsness' factor remains something of a lesser presence amongst the cavernous buildings housing swathes of brands, designers and products. Many booths […]

Bread & Butter By Zalando is set to return to Berlin this September under its new theme ‘Bold’ following its successful debut edition last fall. The former fashion trade fair, which was previously acquired by online giant Zalando and transformed into a consumer-facing festival, is set to run from September […]

INTERACTIVE MAP It´s almost there - the 92nd edition of Pitti Uomo, one of the most recognizable Italian menswear fashion fairs is about to kick off. This year’s edition takes places between June 13 and 16 and is expected to attract over 30.000 visitors from across the globe. A total of 1,220 menswear […]

Amsterdam - Sneakerness is a real Walhalla for all sneaker lovers. Europe's biggest sneaker conference returned to the capital of the Netherlands once more for its seventh edition. Taking place at the Kromhouthal, the event welcomed international brands, independent sneaker retailers, brands, private […]

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