Uniqlo will celebrate their Japanese heritage with ‘Japan Day’, a day of events and activities on September 2.

The Uniqlo 311 store on London’s Oxford Street will offer customers art workshops, featuring Origami and Shodo calligraphy; traditional tea ceremonies with Tsujiri, the 155-year-old Japanese tea house; and Taiko drumming performances, all spread over the stores five floors.

The Uniqlo rooftop will be transformed into a Tokyo themed bar for the day, with complimentary food and drinks. Accompanied by NTS Radio, who will broadcast a special Japanese live set from the rooftop, featuring a range of performers including Kero Kero Bonito Soundsystem.

The two have also collaborated on a limited edition Uniqlo X NTS T-shirt, designed by DJ, Foodman and Tetsunori Tawaraya, and available exclusively at the Japan Day event.

A post shared by NTS Radio (@nts_radio) on

Uniqlo’s Japan Day builds on the brands successful offering of unique experiences, with reasons more than just the clothes bringing customers to their stores.

 

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