- Yankeemagazines |
By now, nearly everyone within the industry has heard of the merger of two of the largest online fashion destinations (unless they have been living under a rock) to form a new entity known as Yoox Net-a-Porter Group. With the new company officially launching on October 5, 2015, the Group now holds what can be seen an unrivalled client base of over 2 million high-spending customers and 24 million unique monthly visitors worldwide. Together, these two former competing market leaders now hold full coverage of all luxury customer segments across the entire product life cycle, with a broader global reach than any other online fashion retailer.
Now, the question is - what comes next for Yoox Net-a-Porter Group? Yankeemagazines takes a closer look at both companies, the reasons behind their merger and predicts what the future may hold for the new Group.
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