- Prachi Singh |
Secoo Holding Limited (Secoo), founded in 2011, has today emerged as one of Asia’s largest online integrated upscale products and services platform in China as well as internationally. Targeting premium shoppers, whose average spending per purchase is up to 3,500 Chinese yuan (over 500 dollars), Secoo is celebrating the 10th successful year of business this year.
According to the company, as per the company-commissioned independent survey done by Frost & Sullivan in 2017, Secoo enjoyed higher average sales per order than other major e-commerce online platforms in Asia and focusing on premium lifestyle, it holds 25.3 percent market share in China and 15.4 percent in Asia. The company’s globalized online and offline retail network is spread across Beijing, Shanghai, Chengdu, Qingdao, Tianjin and Malaysia and it has plans to expand in Tier-II Chinese cities.
Secoo offers upscale brand products and services, through its online platform, mobile applications, and offline experience centres covering over 3,000 global and domestic brands such as Tod’s, Salvatore Ferragamo and Versace among others. The company also offers a marketplace to third party merchants to sell upscale products and services.