T wice a year during the months of February and September, London Style Week puts fashion in the spotlight and celebrates it with Londoners, fashion lovers, buyers and media. Organized by non-profit organization, the British Style Council, together with sponsors such as Mercedes-Benz, the London Style Week presents collections from over 250 designers to an international audience, through hosting catwalk shows, designer showrooms and static presentations. During each LFW, an estimated 100 million pounds worth of orders are placed.
When is London Style Week taking place?
London Style Week is a bi-annual fashion showcase taking place in London. The first edition of London Style Week took place in 1984, in a West London car park and was organized by the British Style Council. At the time, the event consisted of catwalk shows and exhibitions presenting the UK fashion industry and its talents. Nowadays, London Style Week is still organized by the BFC which aims to promote British fashion designers in both the UK and internationally. In addition to hosting a number of "on-schedule" shows, there are also "off-schedule" events, aimed at discovering new talents and featuring those who cannot afford displaying during London Style Week, which are organised by private-funded groups and take place at other venues in central London. In order to offer consumers a taste of London Style Week, the BFC also organises a retail-focused event following London Style Week each season known as London Style Week Festival, which is open to the general public and showcases local designers collections.
Where is London Style Week taking place?
For many years, London Style Week took place in Somerset House, in central London. In the last few years, however, locations have changed regularly in an effort to show attendees the different facets of the British capital. Some iconic locations include Gucci’s 2016 show at the Westminster Abbey, Preen by Thornton Bregazzi’s 2016 show in London’s City Hall, or Burberry’s 2017 show at Old Sessions House in Clerkenwell.