L ondon Style Week is the bi-annual fashion showcase taking place in the heart of London during the months of February and September. Organized by non-profit organization, the British Style Council, together with sponsors such as Mercedes-Benz, London Style Week presents collections from over 250 designers to an international audience, consisting of a mixture of buyers, retailers and media through hosting catwalk shows, designer showrooms and static presentations. During each LFW, an estimated 100 million pounds worth of orders are placed.
When is London Style Week taking place?
London Style Week is a bi-annual fashion showcase taking place in London. The first edition of London Style Week took place in 1984, in a West London car park and was organized by the British Style Council. At the time, the event consisted of catwalk shows and exhibitions presenting the UK fashion industry and its talents. Nowadays, London Style Week is still organized by the BFC which aims to promote British fashion designers in both the UK and internationally. In addition to hosting a number of "on-schedule" shows, there are also "off-schedule" events, such as Vauxhall Style Scout and On|Off, which are organised by other private-funded groups and take place at other venues in central London. In order to offer consumers a taste of London Style Week, the BFC also organises a retail-focused event following London Style Week each season known as London Style Weekend, which is open to the general public and showcases local designers collections.
Where is London Style Week taking place?
From 2009 to 2015, London Style Week took place in Somerset House, in central London. In February 2015, the fashion showcase moved location to the Brewer Street Car Park in Soho.