Let the Games Begin. The Louis Vuitton 2018 FIFA World Cup Russia™ Collection . Source: Louis Vuitton, YouTube.

With the football World Cup set to kick off this week, sportswear giants Nike and Adidas gear up to go head for the title of the World’s biggest football-apparel brand. Sponsoring a total of 22

Two weeks away, the FIFA World Cup, held in Russia, incurred a staggering 13.3 billion dollars of costs to prepare, making it the most expensive championship ever to be hosted by any nation. This fol

Nostalgic trends, originally created by designers in the USSR, are becoming increasingly popular in the global fashion industry. These soviet-style looks, while popular in the mass-market, are not al

Sports Direct and German sportswear retailer Adidas have entered into a phase of peaceful discussions, after Adidas denied tosupply the British sportswear retailer with World Cup products, including

A fashion show organiser in Iran has been banned "until further notice" for staging a catwalk at which models wore variations of the national flag,said media reports on Sunday.The House of Style ho

French luxury fashion house Louis Vuitton, has designed a custom-made travelingtrunk for the 2014 FIFA World Cup trophy.The luxury, one-of-a-kind trunk will house the trophy, which will be transporte

Nearly one year after environmental group Greenpeace launched it's detox campaign and labeled Adidas as a “greenwasher,”the German sportswear brand has agreed to work with the group to &l

As the start of the World Cup looms closer, UK retailers across the country should be preparing for a drop in customer footfall, due to the numberof kick off times for the football tournament, warns

With the World Cup poised to kick off this Thursday, sportswear retailers around the world are scrambling to use the event to showcase their products and brands. For sportswear labels such as Nike, A

Footwear retailer Foot Locker has received a surge of criticism on Twitter after it launched its social media campaign for the Brazil World Cup featuring five ‘Samba’ women wearing crop t

Sportswear is lucrative, especially when one of the world's leading athletics and clothing companiesteams up with one of the world's most popular sporting events. The result is an expected 2 billion

Softdrink giant Pepsi is launching a fashion collection in time for the World Cup in Brazil next month.The company is teaming up with brands including Original Penguin, for zip jackets; Gents for bas

Luxury fashion brand Louis Vuitton made its World Cup debut at last Sunday’s final in South Africa which saw Spain crowned the winners after claiming a victory over Holland. All eyes were on th

England's first game in the World Cup on Saturday kept shoppers away from the high street, according to BDO LLP.  Figures from BDO’s High Street Sales Tracker for the week ending 13 June 2

To celebrate and keep the spirit of the FIFA World Cup alive, the FIFA launched a collection which fuses football, fashion and culture. When the World Cup has finished, the premium collection for bot

43% of retailers said sales were up during the World Cup, according to the CBI while 34% reported a fall. The positive balance of 9% was unchanged on May's figure. However, the growth was slightly lo

Oxfam has released a report criticising some of the world's major sportswear companies ahead of this summer's football World Cup. The report, called Offside, says the mainly female workers in Asian c

FootFall predicts that if the World Cup sees the increased shopper numbers witnessed during Euro 2004, then retailers could score a much-needed boost to their profits during the tournament. According