London - Adam Frisby founded Manchester based fast fashion e-tailer In The Style in 2013 with just 1000 Pounds investment and no previous experience in starting or running a business, but the firm be

Monsoon’s Accessorize has reported a 65 percent customer conversion rate rise online after switching to a new social technology which allows user generated content (UGC) to be collected from so

Social media giant Instagram has further expanded its shopping features just in time for the Christmas shopping period. The three new features were announced on the photo-and-video-sharing platform&r

Pinterest has become the latest social media platform to focus on e-commerce with its newest Product Pins feature. The social discovery platform has long been used as a space for fashion inspiration,

There’s no way around it: high street retailers need to be on social media these days. But it doesn’t suffice to have an online presence: they must successfully engage followers to turn t

New York - While social networks such as Instagram and Snapchat have been working hard to become go-to places for shopping, consumers do not seem so excited about “buy now buttons” as one

Instagram’s founders Kevin Systrom and Mike Krieger are leaving the company eight years after its launch and six years after its acquisition by Facebook. “We’re now ready for our ne

Although the fast fashion model is considered to be the opposite of sustainable fashion, it turns out fast fashion giants Zara and H&M are the brands driving the conversation about sustainability

With more than 600 million boards and 21 billion pictures of fashion, Pinterest is one of the most popular tools to find fashion inspiration and trends. “Pinterest is a truly international plat

Launchmetrics, a data analytics platform for the fashion and beauty industry, announced today it raised 50 million dollars in venture capital as the company prepares to accelerate the international e

London - The Competition and Markets Authority (CMA) has launched an investigation into concerns that social media influencers are not properly declaring when they have been paid, or otherwise reward

Keeping thousands of Instagram followers entertained with photo updates requires a versatile wardrobe at the least. For those who are considered influencers, the fashion worn in photo’s is cruc

Looking for a job? Then beware of what you post on social media. 70 percent of recruiters do check applicants’ social media profiles, according to a survey with over 1,000 hiring managers and H

Influencer marketing is in full bloom. As traditional media outlets shut their doors or struggle to make ends meet, a growing number of companies opt to advertise on popular social media profiles. A

The term ‘influencer’ is now so widespread, everyone with a fashion-forward social media account can refer to him or herself as an industry influencer. But to dismiss these as mere blogge

Clamoring into the venues at New York Style Week, plenty of different industry types can be found including editors, buyers, stylists and social media influencers. Once simply known as bloggers, Pi

Chinese consumers are 8 times more likely to respond to an influencer post. This comes as luxury brands are embracing new social media channels like WeChat ecommerce, according to L2's Digital IQ Ind

It was only a matter of time before WhatApp would start sending marketing messages to its users. Since it was bought by Facebook in 2014, it has begun sharing data, and thus changed its privacy polic

London - The recently launched Pokémon Go has not only taken over the digital world - the immensely popular mobile app is rapidly leaving its marks all over the real world as well. Thanks to i

London - For all those who are still confused by the increasing crowds of youths (and grown ups) wandering around the high streets, shopping centres and stores, staring at their mobile and shouting t

London - Not one to follow in the footsteps of other luxury fashion houses, US designer Michael Kors has decided to implement a social media ban for his upcoming Resort 2017 collection presentation.

Although the majority of mass market fashion retailers attribute part of their ongoing success to their strong e-commerce arm, there is one player which stands out amongst the crowd, succeeding witho

London - Most mass market fashion retailers today would agree that e-commerce plays a vital role in guaranteeing success by fulfilling their customer's demands. However, there is one Irish value fast

When it comes to viral campaigns sometimes they don't hit the mark, do you remember the criticism that Harvey Nichols received for its ‘walk of shame’ campaign, and the outrage towards Ho

Most people shopping for clothes will want to seek the approval of someone before making the purchase. Sales assistants are the easiest option for a second opinion, but they have a motive - which is

Every fashion brand with the desire to distribute its products in China needs to adapt its strategy in order to suit the Chinese market specificities. One of the most important things to keep in min

Once upon a time a fashion brand could garner thousand of likes on Facebook, just by the choice of posts. These days Facebook, like Google Ads, is a paid for service when it comes to online advertisi

In the crowded niche that is social networking, digital communication for brands could easily be re-named fashion in the age of Instagram. No other platform has captured the industry's attention as m

During New York Style Week, designer Marc Jacobs is opening the ‘Daisy Marc Jacobs Tweet Shop’, which will accept Twitter and Instagram posts as currency. Using the #MJDaisyChain, shop

Social networking site Pinterest will see its debut Christmas and brands and retailers are using the platform as a new way to boost e-commerce. Pinterest, as we all know, allows users to create and s