American model and actress Emily Ratajkowski has announced the launch of her new 90s-inspired affordable lingerie line, called ‘Inamorata Body.’ Following the successful launch of her swi

Diversity is leading to a major shift in consumer taste within the lingerie industry. Consumers are looking for more options within the lingerie market, with interests more attuned to comfort and fun

It rarely sees the light of day but the upscale bra is the most tested, sweated over and highly engineered piece of clothing of all. AFP went behind the scenes at some of the most famous French

Fourteen top French lingerie labels staged a huge rock concert cum fashion show Sunday in the city which invented sexy underwear. The musical extravaganza in Paris called "Lingerie Rocks" set ou

"We haven't yet found a better way of selling knickers than a beautiful bottom," says Sarah Stagliano, one of a new breed of French lingerie designers grappling with how to make exciting underwear

UK retailer Marks and Spencer has opened its first Spanish stand-alone lingerie store in Calle Nueva, Malaga. The concept store showcases the latest Winter ‘19 collections offering contemporary

British luxury lingerie brand, Edge o’ Beyond has added a Mastectomy bra to its collection as part of its aim to “provide luxury for every woman”. The ‘Karis’ mastectomy

With over 19 years of experience in the intimates business, Lucy Litwack lives and breathes lingerie. She’s held senior roles at Victoria’s Secret, Bendon and La Perla, in addition to hav

People who menstruate have an average of 450 periods over their lifetime, according to the US Association of Reproductive Health Professionals. In the United States alone, 42 million people use tampo

As eco-friendly fashion continues to grow, sustainable wear has become a more sought after option for buyers. Lara Intimates offers lingerie that celebrates the diversity of women’s bodies a

Honey Birdette has launched a new Chloe Black corset that will be sold for a limited time. The decadent new piece from the luxury lingerie brand is based on the Chloe Gold collection, which quickly

French lingerie and swimwear brand Empreinte has opened its first store outside France on London’s South Molton Street. The concept store will showcase Empreinte’s lingerie and swimwear

Lingerie firm Ultimo, founded by Baroness Michelle Mone, is set to wind up its business in the UK after 22 years. The company will continue trading from its online website until April 15, while its c

London - Honey Birdette, Australian luxury lingerie brand, is set to make its physical debut in the US, following its UK push. The luxury label has confirmed the opening of two stores in the US, whic

London - Love is in the air as Brits are predicted to spend more on Valentine's Day gifts than Easter. Romantic partners spent 620 million pounds on Valentine's gifts in 2017, compared to the 575 mil

Queen Elizabeth II's luxury lingerie maker Rigby & Peller has lost its royal warrant, an official said Thursday, after its former owner published a book revealing details on of royal bra fittings

London - Luxury lingerie label La Perla has launched a new service which lets customers try on items at home before committing to buying them. Online shoppers are now able to try on selected items fr

London - Online lingerie and swimwear retailer Figleaves has launched a new 'Live' Fitting services for customers which offers them the chance to speak it its advisers via Skype. The new virtual serv

London - Even though the first push-up bra, also known as the Wonderbra, didn't hit the international market until 1964, it seems as if the sensual padded bra has met an untimely death this year. Bri

The global fashion market is currently worth a staggering total of approximately 3 trillion US dollars - that's 3,000 billion US dollars - but what is any dress worth without the bare necessities, ak

London - "We use real women's measurements to create products that fit women better," explained Heidi Zak, CEO and co-founder of lingerie label ThirdLove, on how the start-up uses data during her pan

Michelle Mone, founder of lingerie and swimwear brand Ultimo, has stepped down from her label's board and its parent company MJM International. Her resignation comes after she was appointed as the le

French lingerie label Aubade is set to open a pop-up store in luxury department store ​Harrods in London next week​​.​ Located within the lingerie department of Harrods, the

London - Good supporting undergarments are the key to creating any successful look. A well fitting bra not only flatters and enhances certain styles, but also acts as the main foundation of well func

London - Ladies who dislike thongs or g-strings rejoice, as the return of larger underwear (read more covering and comfortable intimate wear) commonly known as 'granny' panties has begun. As a new ge

The owners of Dutch high-street lingerie label Hunkemöller are rumored to be putting the brand up for sale. Private equity owner Paribas Affaires Industrielles (PAI) has hired investment bank JP

Top models wearing gold wings and diamond-encrusted bras strutted the London catwalk on Tuesday in the first Victoria's Secret annual lingerie show to be held in the British capital. The event was bi

Former design consultant at Marks & Spencer, House of Fraser and Fat Face, Zoe Price-Smith decided to leave her life in the UK behind in 2011 to lead the design team at Hunkemöller, one of E

US lingerie and lifestyle label has quietly renamed its Perfect 'Body' bra range after being hit with an online outcry which saw thousands of people signing a Change.org petition demanding an apology

From now on, it will be virtually impossible to eat a peach without getting a little hot around the collar. In China, consumers regularly comment on how the end of the fruit bears resemblance to a ba