In 2018, Adidas reported currency-neutral revenue growth of 8 percent driven by a 9 percent improvement at brand Adidas, reflecting a double-digit sales increase in sport inspired as well as a high-s

Reebok is celebrating that its PureMove Bra, launched in August, has won six industry awards across fitness, lifestyle, technology and consumer-focused media, including Time magazine’s “B

British fashion designer Victoria Beckham has launched her highly anticipated debut activewear collection with Reebok, which combines a “laid-back Californian spirit with refined British tailor

Model Gigi Hadid has took to Instagram to tease her upcoming collection in collaboration with Reebok. She posted a picture of a black sneaker with bright orange shoelaces, complete with the logo &ldq

Reebok is the latest company to offer a plant-based shoe, with the launch of the first style of its highly anticipated Cotton + Corn collection this Wednesday. Featuring a 100 percent cotton upper an

Reebok Alter The Icons - Jay IDK. Source: Foot Locker, YouTube.

Reebok Classic Aztrek. Source: MediaMania PR, YouTube.

German sporting goods firm Adidas on Thursday said the World Cup in Russia and strong e-commerce sales lifted net profit in the second quarter, keeping the company on track to meet its 2018 goals.

Reebok releases sports bra featuring new reactive technology. Source: MediaMania PR, YouTube.

It was a good call for Sportswear brand Under Armour to hire actor Dwayne “the Rock” Johnson as the face of the brand, according to research company Spotter. The pairing scored the first

Charlesbank Capital Partners has completed the acquisition of The Rockport Group, the company which owns footwear brands Rockport, Arabon and Dunham. “Affiliates of Charlesbank, in partnership

Items from the highly anticipated collaboration between Victoria Beckham and Reebok have been unveiled a week ahead of the capsule’s release. The athletic brand and the former Spice Girl turn

Sportswear firm Reebok has roped in Karen Reuther as Global Creative Director, according to a press release published by SGB Media. Reuther was earlier associated with Nike for 12-years serving into

London - British designer Victoria Beckham has unveiled an exclusive merchandise collection showcasing her love of Reebok ahead of her debut collection launch for Reebok x Victoria Beckham with the s

Following the success of the debut collaboration between Reebok and Cottweiler in 2017, the sportswear giant is evolving its partnership with the award-winning NewGen designers for spring/summer 2018

London - Followings news of Victoria Beckham’s high-profile collaboration with Reebok, comes news the singer turned designer is preparing to expand her fashion business after receiving a 30 mil

Sportswear brand Reebok has announced that they are teaming up with British fashion designer Victoria Beckham on an “innovative, long-term” collaboration that will “empower women ar

London - The future of manufacturing is much closer, and more local than you think. Footwear retailer Clarks is set to open a UK factory and bring part of its manufacturing back home. The move sees t

Style Revolution has launched its 2017 Style Transparency Index, ranking 100 of the biggest fashion companies on their social and environmental policies, practices and impacts, and has revealed t

Sportswear giant Reebok is launching a collaboration with Polish streetwear label Local Heroes, who have reimagined the brand's iconic NPC II sneaker. Local Heroes founders Areta Szpura and Karolina

Global sportswear brand Reebok is creating sustainable plant-based trainers that will be compostable and feature organic cotton and corn. The Cotton + Corn initiative has been even developed by the R

London - Reebok is set to expand its presence in China by opening 500 FitHub stores across the country by 2020, as part of its wider strategy to become the leading sportswear brand in the region. The

Streetwear label Vetements, best known for its cult DHL t-shirts and oversized hoodies, is taking the concept of collaboration to a whole new level. The Parisian 'design collective' has caused anothe

$(function() { $('#myTab a:last').tab('show') }) OVERVIEW MISSION & VALUES WORKING HERE BRAND HISTORY       define: fitness     A

Sportswear sales in the UK are set to surpass 6 billion pounds by the end of this year, due to the blurring line between activewear and high fashion driving up demand, according to research by Key No

Adidas Group has confirmed that it will take back full control of the Reebok distribution rights in Brazil and Argentina, after coming to a deal with Vulcabrás S.A., who have been distributi

Reebok has acquired the London-based boxing and martial arts brand Luta Sportswear. The American sporting goods company would not reveal what it paid for Luta. News of the acquisition coincided with

Reebok may find its way to a new owner soon, as a consortium of investorsfrom Hong Kong and Abu Dhabi are understood to be interested in acquiring the ill-fated sportswear brand from Adidas for 1.7 b

American sneaker label Skechers has opened a lawsuit against Reebok International, claiming that the footwear companyhas been selling a sneaker that infringes the copyrights of its GoWalk line.Skeche

Sportswear giant Reebok has opened the first FitHub concept store in London’s Covent Garden as it pushes forward with its plan to get people active while reposition the brand as a company to &l