While augmented reality and virtual reality are believed to revolutionize the retail landscape, a new research conducted in the UK shows otherwise. Conducted by Censuswide and payments provider Klarn

The fashion industry has changed a lot in the last decade. The omnipresence of smartphones and social media has deeply affected the way people shop for fashion. At the same time, technologies such as

What will the store of tomorrow look like? Although it is clear that the digital world changing the way consumers shop, new technologies, such as augmented reality (AR) and virtual reality (VR), are

Nike Inc. is among the first companies to try out Facebook Messenger´s new try-and-buy tool. Facebook Inc. has announced, on its newsroom, a new augmented reality (AR) feature for its Messenge

Thanks to apps like Snapchat and Instagram, every child and teenager is familiar with augmented reality. Brands and retailers have taken a bit longer to catch on and realise the humanguos potential t

London - Burberry is one of the few leading luxury fashion houses to experiment with new technologies. The heritage brand has begun testing out the possibilities offered by augmented reality and has

French sportswear and fashion brand Lacoste has launched a new 3D augmented reality (AR) app that will allowconsumers to try on its new range of trainers from its streetwear extension brand, LCST.Des

Augmented reality is now, according to new research, a very successful retail tool.   The research, by marketing communications consultancy Hidden, set out to prove the effectiveness of augmente